Choose how you'd like to get in touch:
15 years building categories from zero. Five industries cracked. ₹2,500Cr+ in revenue scaled. Pattern recognition you can't hire full-time.
The pattern across 15 years: Consumers rarely buy for the reasons founders think. Trust beats price. Confidence beats specs. Visible outcomes beat claims.
I've cracked this across used cars, lending, eyewear, pet food, and electronics. Now I work with startups 1-2 days/week—bringing senior thinking without senior salaries.
Not a consultant. Not an advisor. The person who owns revenue, unit economics, GTM, and scale—without the ₹1Cr+ full-time cost.
Revenue targets, unit economics, burn control, profitability. The business outcomes are mine to deliver.
Channel design, pricing, positioning, distribution. Finding the real consumption driver that makes it all work.
Operating systems, team rhythms, automation, cross-functional alignment. The machinery that makes growth repeatable.
I step into the seat a full-time CBO would occupy—but 1-2 days a week. I own business outcomes: revenue growth, retention, unit economics, GTM execution, channel partnerships, and burn efficiency.
This isn't strategic advice. It's hands-on execution. I run the weekly business reviews. I negotiate with partners. I redesign funnels. I sit in your trenches.
Pattern-match against 5 categories I've cracked. Figure out why people actually buy.
30-40% burn reduction without cutting people. Every rupee has a job.
Led 5 to 600+ people. Vision-led leadership. Cross-functional alignment.
100+ cities operated. Know which markets to enter and why.
Process engineering and automation. Systems that scale.
Real go-to-market. Channels built for how consumers behave.
Repeatability at scale
Teams rally to goals
Retail, lenders, partners
Proven playbook
Validated idea. Haven't cracked the market. Need senior thinking.
Larger orgs entering new categories. Short-term expert intervention.
Consumers need to believe something new. Solved this 5 times.
Need efficiency before scale. 30-40% burn reduction possible.
100+ cities operated. Geographic intelligence that's rare.
ESOP. Win or lose together. Not just advice.
Let's have a 20-minute conversation. No pitch. No deck. Just real talk.
Full-time operator roles where I owned P&L, built teams, and scaled categories from zero or 10X'd them.
Created the category. Vet partnerships, education-first GTM. Scaled to ₹3Cr+ ARR with 70% repeat in behavior-change category.
Embedded credit for merchants. Made access invisible. Zero to ₹250Cr ARR in 15 months. Also scaled SaaS to ₹12Cr+ ARR.
5,000+ dealer network. Solved trust at scale. Led 600+ people through COVID pivot to home inspections.
Medical → self-expression. Influencer + discovery platforms. 72% cosmetic lens share. FRESHLOOK highest searched.
P4 program. 100+ franchise outlets in 18 months, ₹200Cr+ ARR. Made retailer economics work.
Most operators know one industry. I know five. That width gives me unfair pattern recognition.
Used cars = trust at scale. Lending = invisible access. Pet food = behavior change. Eyewear = repositioning. Electronics = retailer economics.
Your problem looks like something I've already solved—just in a different shape.
No pitch. No deck. Just 20 minutes to see if this makes sense for your situation.